Tequila Town Miami brand image showing immersive tequila culture experience
BUSINESS MODEL PRESENTATION · SEPTEMBER 2026 · CONFIDENTIAL
TEQUILA
TOWN
MIAMI™
JALISCO BORN. MIAMI ALIVE.
ART · DRINKS · CULTURE · FOOD · MUSIC · PEOPLE · STORIES
THE MIAMI CONCEPT CENTRAL FLORIDA EXPANSION MEXICO CONSUL PARTNERSHIP JALISCO TOURISM BRIDGE INVESTMENT & PARTNERSHIPS
DRINKTOREMEMBER
AN IMMERSIVE JOURNEY THROUGH TEQUILA, CULTURE, ART, FOOD AND MUSIC
WHERE CULTURE COMES TO LIFE · MORE THAN TEQUILA · A FULL SENSORY EXPERIENCE
#DRINKTOREMEMBER
SECTION 02
Brand Identity
The complete Tequila Town Miami brand system — logo suite, color palette, typography, graphic elements, and merchandise. Every touchpoint governs a category-defining experience.
Tequila Town Miami complete brand identity system showing logos, colors, typography and merchandise
AGAVE GREEN
#0E4D3B
Heritage · Nature · Growth
JALISCO RED
#C6423A
Passion · Culture · Energy
SUN GOLD
#F4B000
Celebration · Light · Premium
MIAMI SKY
#00B4D8
Coastal · Creative · Electric
TEQUILA CREAM
#F8EAD7
Warmth · Authenticity · Canvas
NIGHT BLACK
#0B0B0B
Sophistication · Nightlife · Impact
SECTION 03
The Miami Concept
Tequila Town Miami is a 25,000 sq ft immersive, ticketed cultural-entertainment destination at Toledo Studios, Miami/Hialeah. More than a bar. More than a festival. More than a pop-up. It is a category of one.
25,000
SQ FT VENUE
TOLEDO STUDIOS, MIAMI
10+
THEMED IMMERSIVE
ROOMS & ENVIRONMENTS
$79–$150
TICKET PRICE RANGE
TIMED ENTRY ACCESS
9
DIVERSIFIED
REVENUE STREAMS
What Makes Tequila Town Different
NOT A BAR
Tequila is the entry point to a larger story about Mexican heritage, craft, ritual, art, music, food, and community
NOT A FESTIVAL
A permanent-quality immersive experience with sequential chapter-based storytelling — not a single-day event
NOT A NIGHTCLUB
Music, art, food, and ritual are integral — not supplemental. The communal destination emerges from the cultural journey
A CATEGORY OF ONE
Bundles cultural exhibit + experiential marketing + nightlife venue + culinary destination + corporate event platform
The Visitor Proposition — Five Experience Layers
CULTURAL STORYTELLING
Historical, geographic & human context — differentiates from standard nightlife
GUIDED TASTING
Structured discovery & premium trial — supports brand education & conversion
IMMERSIVE DESIGN
Visual spectacle & emotional engagement — drives ticket value & social sharing
MERCADO & NIGHTLIFE
Extends dwell time — increases food, beverage, retail & entertainment spend
EVENTS & BUYOUTS
Flexible B2B use case — creates higher-margin corporate & private-event revenue stream
THE POSITION
"Culture creates demand. Systems protect value."
SECTION 04
Experience Architecture
A sequential, chapter-based guest journey through 10+ themed immersive rooms — each delivering a new emotional beat, product interaction, educational cue, and sponsor placement opportunity.
01
Agave Reflection
Mirrors & agave plants invite guests to engage with introspection and ritual. Sets the tone: this is not a bar — it's a cultural journey.
02
Espíritu Express Train
A symbolic ride through agave fields of Jalisco with a welcome drink. Introduces the origin — the land, the plant, the place.
03
La Rojeña
18th-century roots of tequila production. First guided tasting. Cocktail bar component activates in this room.
04
Palette Decoder
Personal taste, aroma, and flavor preference discovery. Guests identify their own tequila profile — educational and interactive.
05
Barrel Gallery
Tequila barrels transformed into artistic canvases. Art meets production heritage — high photo opportunity, sponsor placement value.
06
La Cava
Recreation of the cave beneath Latin America's oldest distillery. Bottle shop, pairing, and additional tasting opportunities.
07
Calles de Noche
A nocturnal streetscape broadening the experience from production history into atmosphere and place — the soul of Jalisco at night.
08
Lazaro's Hacienda
Recognizes the lineage of tequila production and includes a guided tasting — honouring the families behind the spirit.
09
Cristalino Cantina
Connects the journey to modern tequila innovation — the evolution from tradition to contemporary craft and global premium.
10
Mercado
Indoor/outdoor social destination with music, art, food, cocktails, vendors, and activations — the communal culmination of the journey.
11
Agave After Dark
Evening programming layer that expands the venue from guided attraction into nightlife and live entertainment — drives repeat visits.
★
Beyond the Bottle (Orlando Exclusive)
The educational tourism conversion zone — heritage gallery, UNESCO destination map, Jalisco travel studio, responsible travel guide. Unique to Central Florida expansion.
SECTION 05
Business Model & Revenue
A diversified revenue engine — not a ticket-only business. Nine streams that reinforce each other across public admission, premium hospitality, brand partnerships, and content licensing.
ADMISSION TICKETS
$79–$150 timed-entry public access. Establishes baseline revenue and capacity discipline across all sessions.
PREMIUM / VIP TIERS
Enhanced tastings, reserved spaces, pairings, priority entry. Increases revenue per guest and creates tiered social signaling.
BEVERAGE SALES
Cocktails, premium pours, flights, and post-tour consumption. Likely the largest contributor to gross margin.
FOOD & CULINARY
Pop-ups, chef dinners, pairings, food truck residencies. Extends dwell time and broadens attendance demographics.
BRAND SPONSORSHIP
Pouring rights, room sponsorships, product education, branded cocktails. Enables subsidized production and B2B value.
PRIVATE EVENTS
Corporate gatherings, client entertainment, team events, weddings, and buyouts. High-value, less seasonal revenue.
MERCH & RETAIL
Branded goods, artisan products, gift items where permitted. Converts cultural affinity into take-home revenue and brand extension.
LIVE PROGRAMMING
Ticketed dinners, DJ nights, artist events, cultural talks, and collaborations. Drives repeat visitation and earned media.
CONTENT & LICENSING
IP, touring formats, brand collaborations, media production. Supports scale beyond a single location into a category standard.
Revenue Stream Mix — Projected Year 1 (Miami)
Tickets 38%
Beverage 28%
Sponsorship 16%
Events 12%
Other 6%
Revenue mix: Tickets 38%, Beverage 28%, Sponsorship 16%, Events 12%, Other 6%
Projected Revenue Scenarios — Orlando/Kissimmee
Ticket Revenue
F&B, Events & Merch
Conservative $28.5M, Base $55M, Optimistic $90M total projected revenue.
Based on Miami ticket range $79–$150 · Visit Orlando 2025 visitor data
SECTION 06
Central Florida Market Opportunity
76.7 million visitors in 2025 — an all-time record. $94.5 billion in economic impact. The #1 most visited destination in the United States for 15 consecutive years. And zero premium Mexican cultural experiences.
76.7M
VISITORS IN 2025
ALL-TIME RECORD
Visit Orlando, May 2026
$94.5B
TOURISM ECONOMIC
IMPACT 2024
Tourism Economics / Oxford Econ
$164M
DAILY VISITOR
SPENDING
Visit Orlando 2024
#1
U.S. MEETINGS &
TOURISM DESTINATION
Visit Orlando 2025
62.1M
81% — DOMESTIC LEISURE
FAMILIES · COUPLES · GROUPS
Drive-market families from FL, GA, TN, NC. Avg stay 3.1 nights. Avg spend $1,070/trip. Actively seeking NEW experiences beyond theme parks and standard nightlife.
7.7M
10% — DOMESTIC BUSINESS
CORPORATE · INCENTIVE · MEETINGS
Convention delegates, incentive travelers, corporate off-sites. Higher per-night spend. Actively seeking premium evening and group experiences. Primary Tequila Town target.
6.3M
8% — INTERNATIONAL
UK · BRAZIL · MEXICO · COLOMBIA
Avg stay 8.3 nights. Higher spend per trip. Mexico, Colombia, Brazil are top-growth markets — a built-in cultural audience with direct connection to Tequila Town.
Orlando Visitor Growth 2020–2025 (Millions)
Total Visitors
Business Travelers
Orlando visitors: 35.3M (2020), 59.3M (2021), 74.0M (2022), 74.0M (2023), 75.3M (2024), 76.7M (2025 record).
Source: Visit Orlando Annual Reports 2020–2026
2025 Visitor Mix — 76.7M Total
Domestic Leisure 81%
Business 10%
International 8%
2025 mix: 81% domestic leisure, 10% domestic business, 8% international.
Source: Visit Orlando, May 2026
SECTION 07
The Corporate Traveler Opportunity
Orlando is the #1 meetings and conventions destination in the U.S. 7.7 million business travelers annually — every one of them needing premium after-hours, off-site, and group experiences that don't exist yet.
2.05M
OCCC ATTENDEES 2025
ALL-TIME RECORD
187 events · Record-breaking year
Source: Visit Orlando 2026
$3.9B
OCCC ANNUAL
ECONOMIC IMPACT
28,000+ jobs · $28.9M school tax revenue
Source: PCMA / OCCC 2024
5.6M
GROUP MEETINGS
VISITORS 2024
+3.9% YOY — fastest-growing segment
Source: Visit Orlando 2025
4 Days
ONLY DARK DAYS AT
OCCC IN ALL OF 2024
Driving $500M expansion approval
3 of 4 site visits convert to bookings
OCCC Convention Attendance Growth (Millions)
OCCC attendance grew from 1.2M in 2022 to a record 2.05M in 2025.
Source: Visit Orlando Data & Trends · Orange County Convention Center 2022–2026
Corporate Traveler Source Markets
Northeast 28%, Southeast 24%, Midwest 19%, Texas 14%, California 10%, Other 5%.
Source: Visit Orlando · OCCC · Business Travel Destinations 2025
THE GAP TEQUILA TOWN FILLS
7.7M Business Travelers. 2.05M Convention Delegates. Zero Premium Mexican Cultural Experiences.
7.7M
Domestic business visitors annually seeking premium after-hours and group experiences in Central Florida
2.05M
OCCC convention delegates — planners actively seeking unique off-site venue options to book ancillary programming
3 of 4
Site inspections hosted by Visit Orlando convert to booked business — unique experiences are the deciding factor
130K+
Hotel rooms in Orange County — concierge desks directing guests to premium evening and group experiences daily
480+
Hotels and resorts seeking partnership programming for group F&B, buyouts, and client entertainment events
0
Premium immersive Mexican cultural heritage experiences in Central Florida's $94.5B tourism market. Tequila Town fills this gap.
Top International Markets — Built-In Tequila Town Audience (Orlando 2025)
★ = Top-growth markets with direct cultural connection to Tequila Town brand · Source: Visit Orlando Record Report May 2026
Visitor Spend Breakdown — Where $59.9B in Direct Spending Goes
Lodging 31%
Food & Bev 23%
Entertainment 21%
Retail 14%
Transport 11%
Visitor spend: Lodging 31%, Food and Bev 23%, Entertainment 21%, Retail 14%, Transport 11%.
Food & Bev (23%) + Entertainment (21%) = 44% of $59.9B = $26.4B — the exact revenue layer Tequila Town sits inside · Source: Tourism Economics / Visit Orlando 2024
SECTION 08
Orlando / Kissimmee Brand Platform
Same DNA. Expanded mission. The Central Florida edition keeps the Tequila Town brand intact while layering in education, heritage, and tourism conversion — making it the gateway experience the #1 tourist market is missing.
MASTER BRAND
TEQUILA TOWN ORLANDO / KISSIMMEE
CORE POSITIONING
JALISCO BORN. ORLANDO INSPIRED.
ALT POSITIONING
JALISCO BORN. THE WORLD MEETS HERE.
CAMPAIGNS
#DrinkToRemember  ·  #TravelToDiscover
CULTURAL DIPLOMACY
MEXICO'S LIVING HERITAGE GATEWAY
EXPANDED PILLARS
DRINKS · CULTURE · FOOD · MUSIC · PEOPLE · STORIES · LAND · HERITAGE · CRAFT · TRAVEL
Miami vs. Orlando — Market Positioning
MIAMI
Nightlife energy
Latin coastal glamour
Tourism + Locals mix
Cultural credibility
Brand launch market
ORLANDO
Global tourism reach
Corporate / conventions
Family + group travel
Education + heritage
Scale-to-world platform
TOGETHER
Miami launches the brand · Orlando scales it to the world
Mexico's Consulate makes it legitimate
Addressable Market Segments (Millions)
Overnight domestic 49.2M, Business 7.7M, International 6.3M, Group meetings 5.6M, TT target 0.75M.
Source: Visit Orlando 2025 · Conservative Tequila Town capture target: 0.75M–1% of overnight visitors
SECTION 09
Mexico Consul Partnership
This is not a sponsorship conversation. This is a cultural infrastructure conversation. Tequila Town in Central Florida represents an opportunity for Mexico to take its rightful place as the cultural author of its own story — in the most visited tourism market on earth.
THE CORE PROPOSITION
"We are not asking the Consulate to sponsor a tequila event.
We are asking Mexico to take its rightful place as the cultural author of its own story
— in the most visited tourism market on earth."
CULTURAL ADVISOR
Review content for accuracy, dignity & respect
Protects authenticity and reduces reputational risk. Ensures Mexican heritage is the centerpiece, not decoration.
DIPLOMATIC CONVENER
Connect to Jalisco tourism & cultural institutions
Creates authentic cross-border partnerships with heritage institutions, producers, artists, and tourism boards.
TOURISM CONNECTOR
Create pathways from experience to real Mexico travel
Connects immersive story to verified destination travel — airlines, hotels, licensed Jalisco tourism operators.
COMMUNITY BRIDGE
Engage Mexican diaspora in Central Florida
Artists, students, families, entrepreneurs — grounds the experience in authentic community participation, not surface representation.
PROGRAM PARTICIPANT
Opening ceremonies, heritage talks, cultural programming
Adds civic credibility and public visibility — positions the Consulate as a champion of Mexican cultural presence in Florida.
EDUCATIONAL ADVOCATE
Schools, universities, professional development
Extends impact beyond adult nightlife — student groups, hospitality programs, culinary academies, and cultural education.
THE FIRST MEETING ASK
"We are developing a cultural-tourism platform in Central Florida that takes audiences beyond the cocktail — into the living story of Mexico: the agave landscape, the towns, the families, the artisans, the food, the music, the history, and the future of Jalisco.

We would value the Consulate's perspective on how this platform can respectfully represent Mexico, create genuine educational value for Florida audiences, and open real tourism and economic opportunities for Mexican communities.

We are seeking cultural guidance and introductions — not endorsement or financial commitment."
SECTION 10
Jalisco Tourism Bridge
From immersive show to living Mexico. The guest journey begins in Central Florida and culminates in a real visit to the UNESCO World Heritage landscape of Jalisco — converting cultural curiosity into responsible destination travel.
The 7-Stage Guest Journey: Central Florida → Living Mexico
1
ENTER
Tequila Town Orlando/Kissimmee
2
DISCOVER
10+ rooms, guided tasting, art
3
MEET
Films, artists, chefs, producers
4
EXPLORE
Beyond the Bottle gallery
5
PLAN
QR itineraries, travel studio
6
TRAVEL
Real Jalisco destinations
7
RETURN
Share, advocate, come back
UNESCO WORLD HERITAGE — THE REAL MEXICO BEHIND THE BRAND
The Agave Landscape of Tequila: 34,658 Hectares of Living Heritage Between the Tequila Volcano and the Río Grande Valley — Inscribed 2006
2,000+
Years agave has been used in Mexican cultural life — context that makes tequila a civilizational story, not a beverage category
34,658
Hectares in the UNESCO-recognized Jalisco landscape — a working, living agricultural and cultural territory guests can visit
75+
Organized visitor experiences across 8 towns on the Los Altos Tequila Route — new rural tourism corridor opening for 2026
TEQUILA, JALISCO
The emblematic town and heart of the spirit's heritage. Historic distilleries, blue agave fields, Pueblo Mágico designation. Primary destination anchor for the travel pathway.
AMATITÁN
Key community within the UNESCO-recognized tequila cultural landscape. Working distilleries and agave cultivation in the core production corridor.
TEUCHITLÁN
Home to Guachimontones — pre-Hispanic archaeological site. Connects Jalisco tourism to 2,000+ years of cultural depth beyond the tequila bottle.
GUADALAJARA
Major gateway city. Cuisine, music, museums, art, nightlife, and hospitality. Hub for all travel to the tequila region and central Jalisco.
LOS ALTOS ROUTE
8 towns, 75+ organized visitor experiences. Emerging rural tourism corridor with strong agave, food, craft, and community storytelling.
THE TEQUILA EXPRESS
Train travel through blue-agave landscapes — guided distillery immersion. The most iconic way to experience Jalisco's heritage as a journey.
✈ READY TO GO BEYOND THE EXPERIENCE?
Book your flight to Guadalajara, Jalisco — the heart of tequila country.
Aeromexico flies direct to GDL · Experience the real agave landscape · UNESCO World Heritage territory
✈ BOOK NOW
SECTION 11
"Beyond the Bottle:" The Real Mexico Experience
A dedicated final chapter inside every Tequila Town Orlando/Kissimmee installation — the education and tourism conversion zone that transforms an immersive entertainment experience into genuine cultural understanding and real travel intent.
"You have tasted the story.
Now discover where it lives."
Jalisco Heritage Map
Large illustrated map — towns, UNESCO landscape boundary, production routes, and real destination profiles guests can plan from
Meet the People Gallery
Short documentary features on jimadores, growers, distillers, chefs, artisans, and community guides — humanizing tequila
Towns of Tequila Wall
Profiles of Tequila, Amatitán, El Arenal, Teuchitlán, Guadalajara — converting product story into destination story
Mexico Travel Studio
QR destination films, travel guides, licensed travel-partner referrals. Creates measurable tourism conversion funnel
Taste of Jalisco Stage
Chef demos, music, artisan workshops, cultural talks. Recurring programming calendar drives repeat visits and new audiences
Responsible Travel Pledge
Cultural respect guide, support for local enterprises, ethical tourism standards. Builds Consulate and institutional trust
Tourism Value Chain — Tequila Town → Jalisco Economic Impact
Economic impact progression from immersive ticket to full Mexico travel spend.
Jalisco travel data: Tequila Express / Visit Jalisco · International visitor avg spend $1,200–$3,500/trip in Mexico · UNESCO World Heritage designation 2006
SECTION 12
Partnership & Investment Tiers
A menu of participation levels — not a single ask. Every partnership is governed by cultural standards, written agreements, and measurable impact commitments. Commercial success is produced by deeper cultural participation, not by using culture as surface decoration.
FOUNDING CULTURAL PARTNER
Highest participation level
Multi-year support, formal programming collaboration, advisory council seat, content development partnership
A recurring Miami-to-Orlando-to-Mexico cultural corridor. Category-defining institutional position.
CULTURAL ADVISOR
Consulate-appropriate entry point
Content review, institutional introductions, speaker participation, protocol guidance
Accurate heritage narratives, trusted programming, cultural legitimacy for Central Florida launch
TOURISM PARTNER
Destination content, approved travel resources, travel-industry connector introductions, licensed operator referrals
Visitor planning pathway + qualified travel intent capture → Jalisco economic benefit
PROGRAM SPONSOR
Funds a specific educational series, gallery, or installation within the experience
Mexico Heritage Pavilion naming, artist series, student programs — visible ROI on cultural investment
COMMUNITY PARTNER
Mexican community outreach, diaspora event participation, artist and artisan recruitment
Authentic local representation, diaspora cultural visibility, community-owned programming
CORPORATE SPONSOR
Airline, hotel, travel platform, spirits, food, or financial partner — supports specific programming or capital
Travel incentives, co-marketing, VIP experiences, branded content production, group sales pipeline
IMPACT PARTNER
Sustainability, artisan commerce, agave-region or producer-community benefit programs
Measurable social and environmental impact reporting — differentiates from alcohol-first activations
GOVERNANCE STANDARD — ALL PARTNERSHIP LEVELS
Cultural advisory council of Mexican artists, historians, producers, and community practitioners governs all content
Written agreements required. Ethics standards, procurement compliance, and rights clearance before any commercial use
Annual impact report covering cultural contributors, tourist interest, artist compensation, sustainability, and community benefit
Responsible service protocols: age verification, trained staff, hydration, rideshare guidance, and safe-consumption standards
SECTION 13 · THE VISION
BORN IN JALISCO.
EXPERIENCED IN MIAMI & ORLANDO.
REMEMBERED IN MEXICO.
Tequila Town is not a tequila bar with production value. It is a cultural infrastructure platform — one that uses immersive design, heritage storytelling, and premium hospitality to build a permanent bridge between U.S. consumers and Mexico's living cultural legacy.

Miami launched the story. Central Florida scales it to the world. Mexico's Consulate makes it legitimate.
#DRINKTOREMEMBER #TRAVELTODICOVER gilbert@createdinbed.com TEQUILA TOWN MIAMI™ A CREATED IN BED® PRODUCTION
✈ READY TO EXPERIENCE THE REAL MEXICO?
Book Your Flight to Jalisco.
The Story Doesn't End Here.
From the immersive experience to the living landscape — fly direct to Guadalajara and discover the real agave fields, historic distilleries, and cultural towns of Jalisco.
✈  BOOK FLIGHTS — AEROMEXICO 🇲🇽  EXPLORE JALISCO ROUTES
AEROMEXICO.COM · OFFICIAL CARRIER PARTNER OPPORTUNITY · GUADALAJARA · TEQUILA REGION · MEXICO CITY
DATA SOURCES · ALL STATISTICS IN THIS PRESENTATION
Visit Orlando Annual Reports 2020–2026 · Visit Orlando Data & Trends Portal · Visit Orlando National Travel & Tourism Week Announcement, May 2026
Tourism Economics / Oxford Economics — Central Florida Tourism Economic Impact Study 2024 · Experience Kissimmee · Seminole County · CFHLA
Orange County Convention Center (OCCC) · PCMA · Business Travel Destinations · UNESCO World Heritage — Agave Landscape Jalisco (2006) · Los Altos Tequila Route 2026
✈ BOOK FLIGHTS TO MEXICO